blog post from the Wall Street Journal, no less, about the challenges the Office of the Fed, no less, was having with a " mischievous machine" from Xerox, no less.
Talk about high profile.
The author regaled us with how a group of reporters were gathered around the "WorkCentre 5150 photocopier" waiting for releases. He mentioned the unit "jammed about a half-dozen times while reporters were trying to make copies..."
It was so bad, I nearly felt embarrassed for the big X. But I Tweeted it anyway. The event occurred way back in November of 2011 - and according to the one comment, the machine was fixed and operational the day of the post.
I let it go, nearly forgotten until I read the transcript from an interview with Christa Carone, Chief Marketing Officer, Xerox Corporation over at the site Argyle Journal.
Is your copier gacked? Did the technician show up drunk? Did that 3rd party toner cartridge blow up?
Sure, put a call in - but start the clock on Twitter #servicemenow or a blog.
From an interview, Christa Carone, Chief Marketing Office, Xerox, mentions a disgruntled, frustrated Xerox end user:
"...I can tell you a story where we recently had a Wall Street Journal reporter who covers the fed, of all places. Doesn’t cover Xerox, doesn’t cover technology, none of that stuff. He was frustrated. He was trying to get access to a job report and the printer at the fed was creating some challenges for him, so he took it right to his blog..."
- Christa Carone, Chief Marketing Officer, Xerox Corporation
Xerox jumped on it.
So would Ricoh, IBM, EDS, GM, Chrysler, Starbucks or anyone else with a brand to defend and maintain.
Ultimate power seems to start at the QWERTY and can be projected from any place on the globe.