BTA West to Host Capture the Magic Nov. 15-16 in Las Vegas

KANSAS CITY, Mo. – On Nov. 15-16, 2012, the Business Technology Association’s (BTA) West district will host its second annual Capture the Magic event at the Mandarin Oriental in Las Vegas, Nev. Dealers who register by Monday, Oct. 15, will receive a $50 on-site rebate.





The event will feature a keynote presentation by Ron Books, president and CEO of ECi Software Solutions. There will also be five additional educational sessions presented by industry leaders providing insight and strategies that can help any office technology dealership reach new heights.

Dealers will be able to participate in networking events that will allow them to connect with their peers. In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on site for a chance to win a $500 American Express gift card from BTA West.

The event schedule also includes time for fun. On the evening of Nov. 16, attendees will travel to the MGM Grand to see KÀ by Cirque du Soleil. This unprecedented, gravity-defying production takes adventure to an all-new level. Attendees will be awed by a theatrical landscape, as an entire empire appears on KÀ's colossal, dynamic stage and a captivating display of aerial acrobatics envelops the audience.

The event begins at 3:30 p.m. on Thursday, Nov. 15, with an opportunity to visit with exhibiting sponsors, opening comments, and Books’ keynote presentation, “The

Consumer Revolution: Are You Positioned to Survive in this Evolving Industry?” A welcoming reception will follow from 5:30 until 7 p.m., giving attendees time to network with peers and exhibiting sponsors.

Breakfast will be served from 7 until 8 a.m. on Friday, Nov. 16, followed by opening comments and three educational sessions. Breaks between sessions will give attendees time to visit exhibitor tables and network with fellow dealers. After the morning educational sessions, lunch will be served, followed by the final two educational sessions, closing comments and prize drawings. At 7 p.m., attendees will meet at the MGM Grand to see Cirque du Soleil’s KÀ performance.

In addition to the keynote presentation, the Capture the Magic educational sessions will be: “Meet the Fockers,” with Mike Stramaglio of MWA Intelligence and Markus Brinsa of Paessler AG; “Lessons in Leadership for Dealership Transformation,” with Tom Cooke, Learning Outsource Group; “Sales Compensation: How to Analyze & Strategize,” with Luis Gonzalez of SalesScoreKeeper LLC; “Landing & Conducting the Right C-Level Meetings,” with Kate Kingston of Kingston Training Group; and “Mobile Transformation: The Impact on the Office Technology Industry,” with Randy Dazo of InfoTrends.

In addition, BTA General Counsel Bob Goldberg will be available during the event to provide free legal consultations to BTA members. Preceding the Grand Slam event on Nov. 14-15, BTA and Doug Johnson and Mike Lecak of Supplies Network will offer BTA’s new MPS workshops as the frontrunner educational workshops. Front-runner attendees to either the BTA MPS Client Engagement Workshop (Nov. 14) or the BTA MPS Survival Guide Workshop (Nov. 14- 15) will receive free registration to Capture the Magic. For more information, visit www.bta.org/BTAWestFrontRunners.

The exhibiting Capture the Magic sponsors: BEI Services, Buyers Lab, CAPSYS, Color Imaging, Compass Sales Solutions, Crawford Thomas, Digital Gateway, Diversified Computer Supplies, DocuWare, ECi FMAudit (Nov. 16 Continental Breakfast sponsor), Equipment Data Associates, ESHA Corp., ESP Energy Intelligence, Evolved Office, Falcon Technology Solutions, GE Capital Office Imaging, GreatAmerica Leasing Corp., Hytec Dealer Services, InkCycle, Katun, LEAF, Micro Solutions Enterprises, Muratec, NA Trading and Technology, OKI Data Americas (Nov. 15 Reception Sponsor), Parts Now, PNC Equipment Finance, Power Appointment Setting, SalesChain, Smart Power Systems, Square 9, Supplies Network, Toshiba and West Point Products.

BTA member registration (with KÀ ticket) for Capture the Magic is $199, which includes the keynote session, educational sessions, Thursday cocktail reception, and Friday breakfast and lunch. BTA member registration without a KÀ ticket is $169. Nonmember registration with a KÀ ticket is $249. Non-member registration without a KÀ ticket is $219.

For more information, including full session descriptions and the registration form for the event, visit www.bta.org/BTAWestEvent.

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