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Selling Managed Print Services Today

The time has come, again, to concentrate on selling—to focus, once again, on why we do whatever it is we do.

Managed print services is in the fifth year of its current iteration, and there is no reason anybody in the realm should be without a solid foundation. Infrastructures supporting an MPS practice are in place, and the market is still growing and it probably will be for another five years.

What now? Sell, that’s what. Sell like you’ve never done before. Not in the sense of more—more machines, more contracts, more volume, more closes, more expiration dates. No, not that kind of selling.

As the spotlight in MPS starts to shift off the back office, it has only one place to settle: your team of selling professionals. Yup, it’s back to selling as a profession—finally!

Here’s my observation: Managed print services is firmly established. All offerings are similar at the base: automatically fulfilling supplies, proactively alerting service issues and reducing costs. We all do those three things. What differentiates? Well, for sure, additional services like unified communications, mobility, and help desk may set you apart but only on paper (get it … paper?).

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